As unfortunate it is, in general, personal comfort comes before changing reality’s issues.
In a world where servicing comes before environmental issues, in July 2020, Japan‘s first move to ban plastic bags from shoppers’ habits was to have them charged a symbolic amount, shifting the change to be the buyers’ choice.
Unfortunately and as unexpected it is, corona pandemic boosted single-use plastic needs.
As there is no curative treatment, for corona as for plastic, “new normal” is about elaborating clever and designing innovative symptoms’ treatments by enhancing consciousness arose through choices over obligations.
What do we choose to change or choose not to change ?
Toward every day as toward game changers, there is no such thing as no choice.
(graphic by Tatsuya OKA) (July 2020)