maïa i am

Category - Japan exception

kaizen

Progrès : Innovation ou processus ?

Le progrès dans nos sociétés ?Certaines sociétés sont empreintes de la langueur désabusée du « tout a déjà été inventé »,d’autres font une chasse effrénée aux licornes dans un engouement inconditionnel pour l’innovation...

Diversité

Diversité : divergence ou variété ?

Diversité, un mot à la mode.Synonymes : divers, variés, différent, pluralité, hétérogène, variété.Antonymes : homogène, uniforme, unité. Qu’est-ce que la normalité ?Nous nous définissons en fonction de notre...

SAKOKU, a new vocable from japanese ?

Where shall we be in one year ? Still covid and no vaccine is a probable scenario. “THE SPARED”, countries that were able to do the sacrifice of many social habits and protect the population, will be having a low covid...

GO TO or not GO TO, is that the question ?

As frontiers remain closed, GO TO campaign is to enhance summer vacation, Japanese government aiming to protect tourism industry, more in public opinion and as an Olympic political view than an economic priority(1,8% of...

We don’t need to buy the plastic bag, it comes in the fish !

As unfortunate it is, in general, personal comfort comes before changing reality’s issues.In a world where servicing comes before environmental issues, in July 2020, Japan‘s first move to ban plastic bags from shoppers’...

A mindo’s state of mind

Mr. Aso’s (actual finance minister) choice of “Japaneseness” to resume and explain the “mysterious” comparatively low corona mortality rate of Japan (together with other countries) is certainly not exempt of nationalism...

The Domestic Inbounds

As noted in my post THE INBOUND TRAGEDY (03/05/2020), although tourism in Japan represent only about 2,3% of the GNP (over 32 M tourist in 2019) tourists are very very “visible”, giving a perception that without tourism...

God helps those who help themselves !

In Japanese, god is “kami”(神), an homophone for the imperial court and by extension the government, the authorities “kami”(お上、御上), leading to a black humor pun : the government helps those who help themselves ! (small...

New times, new markets

Mask used to evoke protection, concealment, seduction… banned for secularism or security reasons, they are now part of our daily life. How should we approach a person whose expression, smile or fury, we...

To help you in all matters

to overcome this time of crisis and opportunity, to stay in proximity of your staff, of your customers, to develop new business fields, we are the one. (exprime team is specialized in graphic design, branding, story...

COVEXIT 11+15 ?

Even after over a month of confinement France still encountered hospitals’ overflow, leaving to wonder how the epidemic could still be so active ? After nearly 2 months of a very strict confinement, France is actively...

An apology of WPO (Wisely Planned Obsolescence)

The Japanese seal custom is in the front line lately as many voices came up to abolish this custom. Are we to just eliminate our cultural and social ways on the altar of distancing and digitalizing ? We are to find new...

THE INBOUND TRAGEDY

Japan lately opened itself as a tourist destination, jumping from 8,6 millions tourist in 2010, to 19,7 in 2015, over 32 in 2019, and japanese gouvernement targeting 40 millions in 2020. As a result, most tourism...

The cultural ways of CLUSTER APPROACH

o succeed, the authorities need to track the clusters. They choose to do so through a data collection made by public servants through person to person interviews… a so very Japanese old fashion way. Certainly some...